Motorola RZR Launch

Motorola Razr launches by paying homage to the original icon

The Scope

Pitch-to-Active

  • Creative Strategy + Direction

  • New Business + Partnership Strategy

  • Influencer Strategy

  • Narrative Development

  • Audience Engagement Strategy

The Task

Develop a unique experiential and creative strategy to unveil the Motorola Razor in LA.

The launch concept would need to capture the attention of consumers and lifestyle media; build anticipation through influencer buzz; and reinforce Motorola as a key player within the mobile industry.

The Results

The strategy bridged together the nostalgic and cultural feel of the original Razr with a creative collaboration for this NEW era of Motorola. We inspired our guests to “freeze time” to catch a vibe, before “breaking free”.

Industry partners [Willo Perron & Associates] and lifestyle-driven influencers [Diplo] helped us celebrate the launch with an immersive, artistic design approach, outfit by media and c-suite programming with a VIP-packed party to follow.

Experiential Agency Partner: MKG

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