BETX
(The Brief)
BET Experience is one of the country's premier celebrations of Black culture, music, and entertainment. Ashley Brooke Creative Studio served as Executive Creative Director for BET Experience 2026, leading the creative vision and experience strategy behind a unified, fan-first event.
Services
Strategy
• Experience Strategy
• Cultural Strategy
• Programming StrategyCreative Direction
• Executive Creative Direction
• Visual + Narrative Direction
• Creative Concept DevelopmentExperiential
• Experience Design,
• Audience Journey
• Immersive Environments
Credits
Executive Creative Director: Ashley Brooke
Strategist: Valerie Harris
Creative Director: Shada Cook
(The Work)
Ashley Brooke Creative Studio developed the creative framework that connected programming, environments, and audience experiences across BET Experience 2026. From establishing the event's visual direction to shaping immersive fan moments, every touchpoint was designed to feel cohesive, culturally relevant, and unmistakably BET.
50,000+
[
Attendees Engaged
]
12+
[
Experiential Destinations
]
The Impact
BET Experience 2026 demonstrated how thoughtful creative direction can elevate large-scale live events into cohesive cultural experiences. Through a unified creative vision, the event delivered memorable moments that celebrated Black culture while strengthening BET's connection with fans.